May 30, 2014
SURTEX 2014: Part 1, Stitching Up A BoothPosted by Cathy Heck
Ahhh SURTEX. Our booth this year involved a little stitching. In a big way. We decided to feature our new hand-made eco-hip Made With Love collection, and, as you can see, the walls were covered with giant embroidered characters. And, no, we did not actually sew directly to the 8-foot panels (thanks for asking) … but many visitors wondered, and asked to touch the walls–just to make sure. We felt proud … like the peacock behind us.
So, how did we achieve the booth seen in the photo above? Well, as you might guess, a heck of a lot of stitching. (Please forgive the pun about our own name.)
First, we stitched the pre-show marketing.
Then we stitched the wall panels.
Then we stitched giant ABC blocks to hold our samples, and flags to adorn our flowers, and an owl that said, “What?” We even stitched the logo for our sign. (And, yes, you are correct. It is possible that we were, perhaps, in need of a bit of intervention.)
I can now report, however, that although our usual mediums are paint, pencil and pixels, we loved drawing with thread. And, we could tell that our Surtex visitors could feel the love.
For example, above is an enthusiastic art director who loves our work. Okay, I admit it. Since we rarely have a chance to take a picture when we are meeting with clients, this is actually a pretend enthusiastic buyer, played by Ming Platt, fellow artist and friend. But, we think she did an excellent job portraying the typical exhuberance felt by those viewing our portfolios.
And, then suddenly, like our owl, we were saying, “What?”
Surtex was over. It had come and gone. It was time to move out of our embroidered home-away-from-home and get back to our drawing tables … and sewing chairs. Now the real work will begin–developing favorite collections for our clients, old and new. And after that, we are lucky enough to enjoy knowing that we have created artwork for someone somewhere who will find the sweetest baby book, or the cutest fabric, or the perfect card to give to someone he or she loves. That’s the best part of all.